The Financial Advisors at 1st & Main
An institutional approach at a retail level firm: Learn Why
We deploy a technically based, tactical approach to portfolio management, leveraging our own proprietary investment models and a logic-based computer algorithm to help you meet both your immediate and long-term financial goals.
The 1st & Main Difference
When investing money with a financial advisor, it is important to know two things: 1) will my financial advisor be proactive when it comes to the management of my portfolio? and 2) does my advisor have the financial acumen to successfully grow my investment.
Unlike some of the larger retail brokerage companies that operate nationwide, the advisors at 1st & Main do not want its customers, whether they have a retirement or investment account, to simply park their wealth in passive or index-based strategies and wait for the stock market to appreciate.
As everyone knows, financial markets experience extended periods of time where markets trend generally higher, and others where markets stagnate or move generally lower. 1st & Main has constructed models with this in mind helping to grow and to protect your investments in different market environments.
Our advisors are proactive when it comes to managing your money, taking an active, rather than passive approach to investing.
Tactical investment strategies depend on our advisors’ data driven assessment of the market, and then a strict adherence to the algorithm which dictates security selection, portfolio construction and daily risk-management measures.
We have developed this approach over the course of decades of experience in the financial services sector.
We are, in short, a boutique financial services company for the savvy investor interested in growing and preserving wealth.
Experience You Can Trust
FRASER M HORN
Founding Partner Edwards CO
Fraser Horn graduated with a B.A. from Skidmore College in 1984. His career began as a specialist clerk on the New York Stock Exchange in 1984. Licensed in 1986 he then moved on to work for Fortune & Co. and then Titan Value Equities. He joined Continental Capital Investment Services (CCIS) in 1993. In 2003, CCIS merged with Berthel Fisher & Company Financial Services, Inc. Fraser remains dedicated to assisting clients achieve their goals through his knowledge and experience.
DUDLEY M IRWIN
Sr. Partner Edwards CO
Dudley Irwin graduated with a B.A. from the University of Colorado in 1981. Licensed in 1987, he worked for wire-house Paine Webber & Company for 19 years. Dudley joined 1st & Main Investment Advisors in 2006. He brings an extensive working knowledge of the equity, fixed-income and alternative markets based on technical research and analysis.
ALEX K SCHAEFER
Partner Greenville SC
Alex Schaefer graduated with a B.A. from Hobart College in 1999. Licensed in 2005, he spent three years with AXA Equitable, LLC gaining an extensive knowledge of the wealth advisory side of our business. Alex joined 1st & Main Investment Advisors in 2008 and relocated to Greenville, SC in August of 2013 to open a 1st & Main Investment Advisors office in the Southeast.
R. JOSHUA ROACH CFP®
Partner Greenville SC
Josh is a graduate of the University of South Carolina Darla Moore School of Business where he earned degrees in Accounting, Marketing, and Management. Josh brings over a decade of experience in the financial services industry, focusing primarily on wealth management strategies for individuals and small businesses. Josh joined 1st & Main Investment Advisors in 2017.
NAVIGATION
COLORADO
97 Main Street W103
Edwards CO 81632
Tel: (970) 926-2500
Fax: (970) 926-1766
SOUTH CAROLINA
10 Aberdeen Drive
Greenville SC 29605
Tel: (864) 990-2805
Fax: (970) 926-1766
Registered Representative of and securities offered through Berthel Fisher & Company Financial Services, Inc. (BFCFS). Member FINRA/SIPC. Investment advisory services offered through BFC Planning, Inc. 1st & Main Investment Advisors, BFCFS, and BFC Planning, Inc. are independent entities.There are risks involved with investing which may include market fluctuation and possible loss of principal value. Particular investments may not be suitable for certain situations. Carefully consider the risks and possible consequences involved prior to making an investment decision.